us”) collect and use your personal data (as defined in the General Data
whenever you use the mobile application Equine iQ (“Equine iQ”).
The basis for handling personal data is consent.
This Policy describes:
what information we collect,
how we collect it, and why we do it
how we use that information and
with whom we share it
how you can access and update
the choices you can make about
how we collect, use, and share your information
how we protect the information
we store about you
If you do not want Equine iQ or us to collect, store, use or share
We are responsible for the processing of your personal data as
described, as a data controller as defined in the GDPR.
For further information you can reach us via email: firstname.lastname@example.org or by contacting us:
Kaukalo Solutions Ltd
Heikkiläntie 7, 3rd floor
00210 Helsinki, Finland
Information we collect
We collect the following types of information:
1. Information you provide us directly:
a. Your username and email address which both can be
anonymous when you register for Equine iQ. You may choose not to provide us
with certain information, but some personal data is necessary in order to use Equine
iQ. Not providing such personal data is preventing you from becoming a user of Equine
b. Profile information that you provide for your user
profile (e.g. first and last names, picture) This information allows us to help
you to have an improved experience on using Equine iQ. You have an option to
use non real names to keep your identity secret.
c. Application content (e.g. photos, text, contact
information and other materials) that you log into the mobile app.
Types of Data Collected
1. Personal Data
a. Below is an overview of the personally identifiable
information we process:
ii. First name
v. Phone number
vi. Email address
b. You have an option to keep your data anonymous.
2. Usage Data:
a. Horse details
b. Horse events
c. Horse health events
d. Horse feeding items
e. Horse tackroom items
f. Horse team members
h. Horse health tasks
i. Horse notes
j. Images on above items
Methods of Collection and Data Usage
1. We collect your personal and usage data when you
use EquineIQ. We may also obtain personal data via third parties or via third
party posts or messages on our social media channels.
2. We save and process posted comments, logged
trainings and events, notes and tasks, inventories you have made to Equine iQ,
these may include written text, pictures or videos (pictures and videos
3. We save information about your activity in using Equine
iQ in order to analyze users’ use of Equine iQ for improving Equine iQ and the
service provided, but also to enable customer support and some marketing
4. Geographical data is collected from the data you provide to Equine iQ on
registering. This is used in order to
analyze geographical distribution of our users.
5. Mailing Policy
When you send us an email,
we use your email address to reply to your comment and/or to your question, and
we will store your communication and our reply for any future correspondence. When
you accept to receive information about our services, promotions, newsletters,
press releases, and new offers, we use your email address and any other
information you give us to provide you with the information or other services,
until you ask us to stop (by using the ‘unsubscribe’ or opt out instructions
provided with each email communication).
6. When communicating with us we collect data to
develop, improve and re-direct our services, this may include information such
as date, time, type and subject of contact, we may ask about customer
experience or Equine iQ experience via online surveys. Online surveys are
voluntary to answer and they do have an opt-out possibility.
We collect technical data from the mobile device
during registration, and when you are using Equine iQ. Your user data such as
name and email, technical data may be used to investigate, respond to and
resolve complaints and problems within Equine iQ (e.g. bugs). We use technical
data, survey data and other aggregated and non-personal information to develop
and improve Equine iQ, including troubleshooting, data analysis, research,
statistical purposes and testing (such as beta testing and evaluation of new
Data processing and legal grounds
1. We process your personal data to manage your
account and to provide you with extraordinary experience while using Equine iQ.
Your personal data is used to verify your sign-in and technical data to ensure
accurate Equine iQ functionality.
2. We may use your contact information from time to
time to send you application messages, reminders and confirmations necessary
for legitimate reasons.
3. We will from time to time send you marketing
letters or newsletters or customer surveys about our latest updates, important
information or when we develop Equine iQ – these
may include third party material and these marketing messages all have an opt-out option.
4. We will also use the information collected
by cookies, Google Analytics and similar technologies to
market Equine iQ to our existing customers. You may at any time set or set off
notifications in your account settings or you may opt-out or unsubscribe from
our email list.
5. We follow applicable legislation, which means that
your personal data is processed to the extent necessary for us to uphold our
6. In the future, we may sell, buy, merge or partner
with other companies or businesses. In such transactions, we may include your
information among the transferrable assets. If data is being transferred to a
third country or to a country outside EU, the applicable legislation and
transfer rules will be applied.
reflect changes we make and to satisfy any legal requirements. We will inform
you via email or on a prominent notice at our service.
8. We use the
information in order to improve the safety and
reliability of our services. This includes detecting, preventing, and
responding to fraud, abuse, security risks, any other illegal activities and
technical issues that could harm us, our users, or the public audience.
9. If we detect a data breach, we will provide detailed information of
the incident as soon as reasonably possible. The incident will also be reported
to the privacy officials within 72 hours of the initial observation.
Third Party Access
We do not give identifiable personalized data to
third parties, unless laws or legitimate purposes so require.
to access your data
You have the right to request a transcript of your
personal data processed by us, and additional information on how the data has been collected, processed, shared, etc. The first
transcript may be requested free of charge. However, upon repeated and
unreasonable requests we might charge you with an administrative fee.
Right to object
You have the right to
object the processing of your data
based on legitimate interest. This means we may no longer process the personal
data unless we can demonstrate compelling legitimate grounds for the processing
which overrides your interests.
You may also object your personal data of being processed for direct marketing purposes.
Right to rectification
You have the right to correct inaccurate or incomplete information about
Right to erasure (‘right to be forgotten’)
You have the right to request that we delete
personal data about you, for example if the data is no longer necessary in
relation to the purposes for which it was collected or otherwise processed, or
if there is no legal basis for processing the data.
Right to restriction
You are entitled to request that the processing of
your personal data should be limited until inaccurate or incomplete information
about you has been corrected, or until an objection from you has been handled.
Right to withdraw your consent
You may at any time withdraw any consent you have given to us. However, please
note that it will not affect any processing that has already taken place.
Right to complain
You have the right to lodge a complaint to the supervisory authority (as defined
in the GDPR) in the country you live or work in, if you believe that we have
not complied with our obligations regarding your personal data.
that legal rights or obligations (such as confidentiality, accounting and tax
legislation) may prevent us from disclosing or transfer all or part of your
information, or from immediately deleting your information.
Children under the Age
If a parent or a
guardian deliberately downloads and allows an underage child to use Equine iQ we
are not held accountable or responsible in any case. We do not knowingly collect personal
information from children under 13.
you can contact us via email@example.com.
iQ © and Kaukalo Solutions Ltd. ©
policy, updated 31st, January 2021